Dr ZHOU, Lulu Egret

A History of Representation of Mainlanders in Hong Kong TV Dramas
Representation is a key concept to cultural studies. Who can be on TV? Do they represent diversity or stereotypes? Why? What will be the consequences? These are questions of aesthetics and politics. This study will try to fill this research gap by critically surveying representations of mainlanders from the 1960s to the present and situate such representations in the context of Hong Kong history.

媒體再現是文化研究的關鍵概念。誰可以出現在電視上？其形象是多元的，還是定型的？為什麼？有何後果？這是關於審美和政治的問題。是次研究立志于填補學界空白，在香港歷史的語境中，批判性地檢視從1960年代起的香港電視劇是如何再現大陸人形象。

In particular, we will re-theorize the concepts of representation, stereotyping and racism, and focus primarily on ten selected dramas. Our methodology is systematic, consisting of archival studies of historical reports in newspapers, textual analysis, industry interviews, local and nonlocal audience interviews. Since ours is a critical study, we do not aim to serve the culture industry and related government sectors.

具體地說，本研究會通過檢視大約十部港劇，重新理論化關於媒體再現，定型，種族歧視等關鍵概念。我們的方法論是較為全域觀的，包括對新聞報道的檔案性研究，文本分析，對文化工業從業者的採訪，以及對本地和外地的觀眾的深度訪談。因為這是一個批判性的研究，我們並不會服務於文化工業和文化政策的利益。
Project Start Year : 2022

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

Watching Mainland Chinese Television Dramas in Hong Kong: Youth, Identities and Transcultural Consumption
This ECS (Early Career Scheme, 傑出青年學者計劃) grant is funded by the Hong Kong Research Grants Council, which addresses an important and intriguing basic question: why, in light of significant anti-Mainland sentiments among Hong Kong youth, are Mainland TV dramas popular with this audience? The core method involves qualitative, in-depth, semi-structured interviews with 34 Hong Kong young viewers of Mainland TV dramas; and the research objectives are to yield new insights into urgent questions: the cultural and political affiliations of Hong Kong youth today; the current trends in TV viewership; and ultimately, the meaning of "Chineseness" at this point in Hong Kong, a contested territory.
Project Start Year : 2018

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

Consuming Chinese Television Programs in Hong Kong: Transcultural Fandom and the Politics of Hong Kong Identities
Aiming to be a pilot study of my ECS project, this study is an empirical audience research of contemporary Hong Kong young adults’ TV drama consumptions, aiming to explore the depth of their TV drama viewing experiences in the theoretical lens of “Quality Television”. In 2017, my ECS project has been funded by the RGC on the basis of this pilot study.
Project Start Year : 2016

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

DongFang Bubai's Queer Fandom in Contemporary Chinese Cyberspaces
This is a Start-Up Research Grant for Newly-Appointed Lecturers funded by the Education University of Hong Kong, and this project intends to study the online fandom of Dongfang Bubai, a legendary queer icon that was created by Jin Yong (1969), remade by Tsui Hark (1991; 1993) and Yu Zheng (2013), situating Chinese netizens' consumption practices in the fields of fan studies, gender and queer studies, literary and adaptation studies, as well as media and cultural studies.
Project Start Year : 2015

Chief Investigator(s) : ZHOU, Lulu 周潞鷺

Television Drama Consumption in Hong Kong: Audiences, Quality and the Politics of Popular Culture
This is an Internal Research Grant funded by the Education University of Hong Kong, which is an empirical qualitative audience research of contemporary Hong Kong young adults’ TV drama consumption. The research aiming to explore the depth of their TV drama viewing experiences in the theoretical lens of “Quality Television”.
Project Start Year : 2015

Chief Investigator(s) : ZHOU, Lulu 周潞鷺