Page 14 - Postcard

How to write a

Links Postcard

Step 2: It doesn’t matter if your idea is not earth-shattering.

You’re sending the card for two reasons. First, to share interesting ideas that
catalyse thought about education and leadership, and second, to get you actively
looking for new ideas to share.

So the idea or piece of information you decide to share does not have to be
compelling or earth-shattering. It is just something you found personally
interesting and/or useful to your own leadership platform.

Step 3: Identify Your Audience.

Is the idea a good fit for all the Links participants? Don’t worry if your postcard is
really targeted at primary, and not secondary, school leaders. It is good to share
all information across Links.

Links is, however, a school-leadership programme, so your audience is school
leaders in all kinds of schools and with many different tastes and interests.

The world’s oldest picture postcard, sold at auction in London for
£31,750 in March 2002. The card – with a Penny Black stamp –
was sent in 1840 to a writer named Theodore Hook, who lived at
Fulham, in London.

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