Page 15 - Postcard

Step 4: Select an Eye-Catching Image.

The image is an important part of the card. An eye-catching image could land
your card on a recipient’s refrigerator for the next three months, or, even better,
make them want to flip the card over and see what you’re offering them by way
of interesting leadership information.

A few years ago, this would have been difficult, but now you can take photos
with your camera and upload them incredibly easily. Think of it like a Facebook
upload, and you can’t go wrong.

A funny or striking image that fits your postcard’s message is never a bad choice.
If you don’t want to provide an image of your own, then you can always choose
an image from the many online images freely available .

Step 5: Read, listen, search the web, and notice things.

The headline on your card is like the subject line of an email. It should be short
and interesting, with the image to make recipients want to read what you have
to say. Try something quirky and offbeat to attract attention to your message.
Instead of “Marcia Likes Barrack Obama’s Speech” how about “Lid’s Off US Ed
Reform Agenda — With Real Implications for US.”

Step 6: Clarify Your Message.

It can be tempting to write a long explanation of why you found a piece of
information interesting and why people should take action based on it, but that
is the wrong way to go. Your postcard should be easy to read and understand in
the time it takes a recipient to walk from mailbox into house. Otherwise, your
card could end up in the garbage without making the impact you wanted.

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