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Emblem of The Education University of Hong Kong
Faculty of Humanities

Bachelor of Arts (Honours) in Digital Chinese Culture and Communication

  • JUPAS Code

  • JS8674

 

  • EdUHK Programme Code

  • A4B119

 

Study Period


  • 4 Years (for Year 1 Entry)
    2 Years (for Senior Year Entry)
  • Study Mode

  • Full Time

 

 

 

Overview

 

Empowering Creativity: Master Chinese Language and Culture through Digital Innovation


The BA(DCCC) programme offers a wide range of courses to emphasise the intersections of Chinese language and culture with media, creative arts and digital literacy, enabling students to develop an integrated knowledge and sophisticated professional profile to contribute to Culture and arts and commercial and economic sectors (i.e. creative industries, tourism and retail industry, intellectual property services). Students will gain hands-on experience with digital tools for language applications, which will empower them to develop creative digital contents for language learning and teaching, produce and publish innovative and engaging contents in digital media, and apply digital tools in the field of Chinese communication.

 

Programme Aims and Features

 

  • Integration of Digital Literacy into Chinese Language
  • AI and Digital Humanities Curriculum Design
  • Local/GBA Internship Opportunities
  • Multiple Career Pathways

 

Programme Structure

 

 

Year 1 Admissions

Total 121 Credit Points (cps)

Senior Year Admissions

Total 60 Credit Points (cps)

Major

  • Major Course
  • Cross-Faculty Core Course
  • Major Interdisciplinary Course
  • Internship
  • Living and Working in Our Country
42 cps24 cps
3 cps3 cps
3 cps3 cps
3 cps3 cps
3 cps/
Electives30 cps15 cps
General Education22 cps6 cps
Language Enhancement9 cps/
Final Year Project (Honours Project / Capstone Project)6 cps6 cps

 

 

 

Internship 

 

Students are required to participate in a compulsory internship (3 cps) at the end of Year 3 summer or Year 4 semester one. The Internship aims to enable students to integrate and apply in real-life settings the knowledge and skills gained in their studies. The Internship also prepares students to handle challenges they may encounter in real work situations, and provides opportunities for them to consider their future career directions.

Career Prospects 

 

Graduates of the programme can be engaged in Chinese culture and creative curation, advertising, media, journalism, publishing, Chinese education, tourism, arts management, museum work and international trade. These fields require individuals who can handle and analyse data efficiently and effectively from the modern Chinese communication landscape.

 

 

Enquiries


For Programme Information

Tel: (852) 2948 7247                                      

 

 

 

                         

 

For Admission
Tel: (852) 2948 6886

 

 
 
 

Other enquiries

 

Note: As the 2025/26 academic year is the beginning of the 2025/26 - 2027/28 triennium, the programmes to be offered in the 2025-28 triennium with allocation of UGC-funded places are still subject to the Government's approval.

 

Disclaimer:

  • Classes will be held in Tai Po Campus and Tseung Kwan O Study Centre / North Point Study Centre / Sports Centre / Kowloon Tong Satellite Study Centre as decided by the University.
  • Every effort has been made to ensure the accuracy of the information contained in this website. Changes to any aspects of the programmes may be made from time to time as due to change of circumstances and the University reserves the right to revise any information contained in this website as it deems fit without prior notice. The University accepts no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website. 
  • Any aspect of the courses and course offerings (including, without limitation, the contents of the course and the manner in which the course is taught) may be subject to change at any time at the sole discretion of the University if necessary. Without limiting the generality of the University’s discretion to revise the courses and course offerings, it is envisaged that changes may be required due to factors including staffing, enrolment levels, logistical arrangements, curriculum changes, and other factors caused by change of circumstances. Tuition fees, once paid, are non-refundable. 
  • Students admitted into this programme are required to visit the Greater Bay Area (GBA) and/or other parts of Mainland China. The programme may also require students to participate in other non-local learning experience for completion of the programme. While the visits are subsidised, students are required to contribute part of the estimated cost of the visits ("students’ contribution"), whereas any personal entertainment, meals expenses, travel document fee and personal insurance costs shall be at students’ own expense. The estimated cost of the visits and students’ contribution for students admitted to the coming cohort is yet to be available due to a variety of factors such as inflation of cost of the visits, trip duration, traveling expenses, the exchange rate, etc.