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Further Reading

Further Reading

Chung, P., & Elfassy, R. (2016). The 12 dimensions of a service leader: Manage your personal brand for
the service age. Lexingford Publishing.

Chung, P., & Ip, S. (2009). THE FIRST 10 YARDS: The 5 Dynamics of Entrepreneurship. Cengage
Learning.

Education Bureau (2018a). General information on DSS. Available at:
www.edb.gov.hk/en/edu-system/primary-secondary/applicable-to-primary-secondary/direct-subsi
dy-scheme/index/info-sch.html (accessed 28 December 2017).

Education Bureau (2018b). Publicly-funded programmes. Available at:
www.edb.gov.hk/en/edu-system/postsecondary/local-higher-edu/publicly-funded-programmmes/i
ndex.html (accessed 1 November 2017).

Education Bureau (2018c). Information leaflet on the SSPA system 2016/2018 cycle. Available at:
www.edb.gov.hk/attachment/en/edu-system/primary-secondary/spa-systems/secondary-spa/gene
ral-info/Leaflet_SSPA1618_E.pdf (accessed 28 December 2017).

Foskett, N. (2002), “Marketing”, in Bush, T. and Bell, L. (Eds). The Principles and Practice of
Educational Management, Paul Chapman, London, pp. 241-257.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: Theory & cases: An
integrated approach. Cengage Learning.

Ho, M. C. S., & Lu, J. (2019). School competition in Hong Kong: a battle of lifting school academic
performance? International Journal of Educational Management.

Lauder, H. and Hughes, D. (1999). Trading in Futures: Why Markets in Education Don’t Work.
Buckingham, Philadelphia, PA.

Lukosius, V. and Festervand, T.A. (2013). Marketing study aborad programs: a student recruitment
model. American Journal of Business Education, Vol. 6 No.5, pp. 483-494.

Oplatka, I. (2002). The emergence of educational marketing: lessons from the experiences of Israeli
principals. Comparative Education Review, Vol. 46 No. 2, pp. 211-233.

Oplatka, I. and Hemsley-Brown, J. (2004). The research on school marketing: current issues and
future directions. Journal of Educational Administration, Vol. 42 No. 3, pp. 375-400.

Porter, M. (1979). How Competitive Forces Shape Strategy. Harvard Business Review, 57(2), 137.

Pringle, J., & Huisman, J. (2011). Understanding Universities in Ontario, Canada: An Industry Analysis
Using Porter's Five Forces Framework. Canadian Journal of Higher Education, 41(3), 36-58.

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