Seminars: The Dyson Miracle in Asia: The Ingredients of Success
You are cordially invited to attend the following seminars organised by the Department of Social Sciences and Policy Studies (SSPS). Details are as follows:
The Dyson Miracle in Asia: The Ingredients of Success
Dyson has been a household name in Asia for over a decade. Once a virtually unknown brand has become a phenomenon and its name is the status symbol and the ultimate definition of luxury and style.
The shero behind this legendary success in none other than Tammy Ng, who has helped Dyson catapulted from an unknown entity into a household name.
We have the honour of having Tammy with us in two series:
These seminars are part of the Strategic Communication Lecture series. These two seminars are open to all.
| Session & Topic | Session 1 Entering a new market entry – Floorcare in China |
Session 2 Winning a mature market – Haircare in Japan |
| Date | 1st February 2024 | 8th February 2024 |
| Time | 14:30 – 16:30 | |
| Venue | D1-LP-02 | |
About the speaker
Tammy joined Kohler recently as the Vice President of Global Marketing for the Kitchen & Bath Group. She manages global marketing brand, events, digital, direct store, direct online business and global strategic account sales. Prior to Kohler, Tammy spent 10 years at Dyson and had driven ambitious business growth through new market entry and markets revitalization in the Asia Pacific region. She has also launched and managed the Haircare category globally making it the fastest growing category for Dyson, and has been the Global Marketing Director overseeing the top 12 markets globally in terms of GTM plans, marketing investment, and media agency relationships. Tammy worked at Apple prior to Dyson and the most memorable project for her was to launch the first iPhone in China marketing back in 2009.
Tammy received her B.S. in Advertising from the University of Illinois at Urbana-Champaign. She has spent substantial time working in Beijing, San Francisco, Tokyo, Hong Kong and the UK, and she currently serves on the Advisory board for Tangle Teezer Ltd. Believing everyone has a story to tell, Tammy is a strong advocate for empowering diverse creators, including women, youth and other under-represented groups.
For enquiries, please contact Dr Isabella NG (ifsng@eduhk.hk). We look forward to your participation.
