Page 10 - Mini-Module 4
P. 10
A Strategic Communication Continuum
High
Select & Dissect
Effectiveness Identify & Clarify Tell & Sell
Withhold & Control Spray & Pray
Low Amount of information High
Adapted from Clampitt, DeKoch & Cashman, “A Strategy for Communicating about Uncer-
tainty”, Academy of
Management Executive, Winter 2000, 41-57.
This model is based on five generic descriptions for the types of
communication strategies employed by school leaders, these are:
□ Withhold and Control
□ Identify and Clarify
□ Select and Dissect
□ Tell and Sell
□ Spray and Pray
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