Professor Bruce Macfarlane is Chair Professor of Educational Leadership and Dean of the Faculty of Education and Human Development at The Education University of Hong Kong. He is a former Head of the School of Education at the University of Bristol, and a former Associate Dean in the Faculty of Education at the University of Hong Kong. He has held visiting professorial positions in Australia, Japan, South Africa and Sweden.

Professor Macfarlane is a social philosopher of higher education who has developed conceptual frameworks for interpreting academic practice, ethics, and leadership. Applying a mix of empirical and philosophical enquiry, he has helped to define key concepts including academic integrity, academic citizenship, intellectual leadership, and student performativity.

His research focuses on the micro or individual level but is framed by the way academic identity is being re-shaped by the changing conditions affecting university life. His major works include Freedom to Learn (2016), Intellectual Leadership in Higher Education (2012), Researching with Integrity (2009), The Academic Citizen (2007) and Teaching with Integrity (2004).