Brand Management

The Communications Office aims to leverage the strengths of the EdUHK's brand and ensure it is consistently integrated throughout all university-wide messages and publicity materials, including print and electronic publications, websites and multimedia. The consistent use and expression of the EdUHK’s brand in every form of institutional communication material helps reinforce public awareness of EdUHK, increase the University’s visibility, promote its academic reputation, and build affinity.

We oversee brand strategy development and act as the University's brand guardian in managing the production of communication and publicity materials and planning brand-building campaigns. We also established and now administer the brand identity guidelines for promoting a strong, cohesive visual brand, which facilitates communication efforts across the university and establish its distinctiveness in an increasingly competitive higher education sector.

For enquiries on the logo applications and the guidelines, please contact Mr Simon Harrow (Tel.: (852) 2948 6042 / Email: sjharrow@eduhk.hk).